Strategy for Brains That Don't Do Boring

Productivity tools and weekly insights built for ADHD founders and entrepreneurs.

Join the Flock

Latest

Cover image for Issue #16 — The Medication Shortage Is Your Business Continuity Problem
ADHDStrategy

Issue #16 — The Medication Shortage Is Your Business Continuity Problem

The 2022-2026 ADHD stimulant shortage isn't bad personal luck. It's an unmodelled operational risk inside your company — and founders need a continuity plan, not a coping strategy.

Cover image for Issue #15 — Strength Blindness: Why ADHD Founders Can't See Their Own Superpowers
ADHDEntrepreneurship

Issue #15 — Strength Blindness: Why ADHD Founders Can't See Their Own Superpowers

ADHD founders are several times more likely to start companies, yet routinely dismiss the exact traits that make them effective. Here's how to spot and weaponize what comes naturally.

Cover image for Issue #14 — ADHD: Launch Asset, Scaling Liability
ADHDEntrepreneurship

Issue #14 — ADHD: Launch Asset, Scaling Liability

A meta-analysis of 47 studies shows ADHD traits that help you launch are neurologically distinct from those that hurt you scaling. Here is how to use the launch-asset half and build insurance around the scaling-liability half before it costs you.

Cover image for Issue #13 — The Too-Many-Tools Tax: Why Your AI Stack Is Draining Your ADHD Brain
ADHDAI

Issue #13 — The Too-Many-Tools Tax: Why Your AI Stack Is Draining Your ADHD Brain

New BCG/HBR data shows AI productivity peaks at 3 tools and collapses into cognitive strain above 4. For ADHD founders, the tool that was supposed to fix your brain is now symptomatic of it. Here's the audit.

standing in a dim editorial studio with three glowing transparent brain scans floating at different heights beside them, each scan highlighting a different neural circuit in a distinct colour — cool cinematic key light, deep shadows, moody magazine cover aesthetic
ADHDNeuroscience

Issue #12 — ADHD Is Three Brains, Not One — And That Changes Everything

A landmark JAMA Psychiatry study identified three neurobiologically distinct types of ADHD. If ADHD advice has never quite fit you, this is why — and what to do about it.

Issue #11 — The "Neurodiversity Backlash" Is Actually Good News
ADHDNeurodiversity

Issue #11 — The "Neurodiversity Backlash" Is Actually Good News

🎯 TL;DR For every marginalized group that gains visibility, backlash follows. It's not a sign you're losing — it's proof you're winning. This week: Why the "ND is just an excuse" narrat...

Issue #10 — The Brain Is The Next Platform (But Are ND Founders Ready?)
ADHDNeuroscience

Issue #10 — The Brain Is The Next Platform (But Are ND Founders Ready?)

🎯 TL;DR Forbes Business Council just declared "The Brain Is The Next Platform" — mining companies are evaluating EEG headsets to measure cognitive load in real-time. This week: What br...

Issue #9 — Rejection Sensitive Dysphoria: When Business Feedback Feels Like a Physical Threat
ADHDEntrepreneurship

Issue #9 — Rejection Sensitive Dysphoria: When Business Feedback Feels Like a Physical Threat

🎯 TL;DR Rejection Sensitive Dysphoria (RSD) makes your brain treat criticism, feedback, or perceived rejection like a physical threat—triggering fight, flight, or freeze responses that can d...

Issue #8 — Energy Mapping: Design Your Business Around Your Brain's Natural Rhythms
ADHDSystems

Issue #8 — Energy Mapping: Design Your Business Around Your Brain's Natural Rhythms

🎯 TL;DR The 9-5 workday wasn't designed for your brain. Energy mapping helps you identify when you're naturally focused vs. scattered—and design your schedule accordingly. Pair it with AI t...

Issue #7 — Body Doubling: The "Social Prosthetic" That Unlocks ADHD Focus
ADHDFocus

Issue #7 — Body Doubling: The "Social Prosthetic" That Unlocks ADHD Focus

🎯 TL;DR Your brain doesn't need another planner. It needs another person. Body doubling—having someone present while you work—isn't a crutch. It's a sophisticated form of nervous system co-regulation that bypasses executive dysfunction by borrowing another person's prefrontal cortex. Clinical obser

Issue #6 — Executive Function Insurance: Build Systems That Survive Your Worst ADHD Days
ADHDSystems

Issue #6 — Executive Function Insurance: Build Systems That Survive Your Worst ADHD Days

🧠 The Crash Scenario You know the day. Maybe it's a sensory overload spiral. Maybe it's the depression weight. Maybe you slept 3 hours and your brain is fog soup. Whatever it is, you're at 40% ...

Issue #5 — Geopatriation: Why Your Data Needs Its Own Passport
Data PrivacyStrategy

Issue #5 — Geopatriation: Why Your Data Needs Its Own Passport

🏴 The Great Data Migration Something massive is happening and almost nobody in the startup world is talking about it. France just announced it's pulling its entire national Health Data Hub off ...

Issue #5: Your ADHD Brain Was Built for the AI Era
ADHDAI

Issue #5: Your ADHD Brain Was Built for the AI Era

Fast Company published something this week that made me stop scrolling. The headline: "Why the ADHD brain is a perfect pairing for AI." Their argument: as AI automates the predictable — data an...

Issue #4 — The AI Exobrain
ADHDAI

Issue #4 — The AI Exobrain

🧠 Why AI + ADHD = Superpower Your brain is exceptional at: - Making creative connections - Solving novel problems - Rapid iteration when interested Your brain struggles with: - Remembering what...

Issue #3 — The Hyperfocus Trap
ADHDFocus

Issue #3 — The Hyperfocus Trap

🔥 The Honeymoon Problem You know the feeling. A new idea hits. Your brain lights up like a Christmas tree. Suddenly it's 3am and you've built half a product, designed a brand, and registered th...

Issue #2 — The Constraint Engine
ADHDSystems

Issue #2 — The Constraint Engine

🚨 The Routine Trap Every January, you download a habit tracker app. You set up your "ideal morning routine." You tell yourself this time will be different. By February, you're back to chaotic...

Issue #1 — The Manifesto
ADHDEntrepreneurship

Issue #1 — The Manifesto

🎯 The ADHD Founder Paradox You're sharp enough to build a business. But you can't seem to "get organized" like everyone else. You've tried the morning routines. The habit trackers. The Pomodoro...

Welcome to Divergent
ADHD

Welcome to Divergent

Your brain isn't broken. It's just running a different OS. Divergent is a weekly newsletter for ADHD founders who refuse to choose between success and sanity. What makes this different? Not repurposed neurotypical advice with "ADHD" slapped on top. Not another app to abandon in a week. Not someone

Don't Miss an Issue

Get weekly strategy, tools, and real talk for brains that work differently. No spam, no fluff — just the good stuff.